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An enforcement camera could be installed to deter drivers from travelling down a city shopping street where restrictions are "frequently not observed".
East Street, in Bedminster, Bristol, is a designated "pedestrian cycle zone" with drivers banned from the street during the day.
However, Bristol City Council said there had been an "unacceptable number of collisions in recent years" as some drivers flout the rules to drive through the pedestrian zone.
Officers plan to install a camera that recognises number plates to clamp down on the issue.